New Diablo players (and those who didn’t get involved in seasonal play in earlier iterations of the game) have been shocked to discover that, in order to participate in seasonal content and make the most of the accompanying battle pass, they will have to make new seasonal characters and start leveling them from scratch. But as the game approaches the introduction of its first season and its battle pass, a thorny communication problem looms. Diablo 4’s release seems to have gone very well for Blizzard, which boasted of its biggest launch ever after a huge (and weirdly scattershot) marketing blitz.